Five Tips to Level Up in Social Media Marketing

Five Tips to Level Up in Social Media Marketing

In the 21st century, social media has become an integral part of our lives. Instead of working out in the morning, the very first thing that the majority of the population are most likely to do is to check their social media feeds. With people so much hooked up to their smartphones, every other business is shifting towards social media marketing to reach out to more audiences. Here is a list of the five tips to level up your social media marketing: 1) Create a Concise Marketing Plan Whenever you are starting out with social Read More …

Using of Instagram as a mean for Influencer Marketing

Using of Instagram as a mean for Influencer Marketing

Why is Instagram Deemed as an Influential Market? The answer to this very question lies behind the simple human behaviour. With social media platforms being an integral part of our lives, it has become quite a habit for people to look up for opinions and social approvals. And this is exactly where the so-called social media influencers come into place. People seek advice for as simple as where to eat, what to wear, and how exactly they can plan their perfect vacation. Studies have further proven that 71% of people make their purchase online based Read More …

Get to know how google panda can help you

After the first Google Panda algorithm update was rolled out back in February 2011, global search results were affected by nearly about 12%. The impact was so huge as well as unprecedented that it was for the first time; the future of search changed forever. Google Panda is still kicking in the streets with its war against the so-called black hat SEO practices. Till date, it has remained one of the most notorious algorithms of all time in the history of searches. So, if you are starting out in the content market, here is a Read More …

True advantages of Live Video Streaming

The content market is already saturated with blogs, articles, pictures, and even podcasts. It is time to come up with something new and innovative. Have you ever given thought into live video streaming and its ability to draw new consumers? With the help of live video streaming, companies are able to communicate with their customers and create a fan community directly.    When it comes to live video streaming, there are several options out there in the market that can potentially make it easier and affordable for you to use. With the simplicity to broadcast Read More …

What are the challenges you might face while adopting Machine Learning?

Machine learning is one of the sub-fields of Artificial Technology that helps to train machines into adopting behaviours that suites our purpose. In a simpler term, Machine Learning uses algorithms to perform iterative processes and learns from them. So, how exactly ML is deemed to be beneficial for us? The shortest answer to this might be, it can be used to save our time and effort. How Important is Machine Learning? Getting a good look at the market and its volume, it is pretty simple that in order to manage all that data, ML plays Read More …

How Augmented Reality can influence your life?

We all have at least once stumbled across terms like Augmented or Virtual reality and have also heard the techy guys talking about it. So, what exactly is an augmented reality? When we create an artificial layer on top of reality, it is often termed as Augmented reality. In more simpler terms, the objects that are created through augmented reality doesn’t actually exist in our world; it is only visible through the display of mobiles or smart glasses. While the technology seems like something coming out of the fairyland, it has great potential towards the Read More …

What is the impact of voice search on SEO strategy?

With the voice search being the new game in town, everyone is thinking about changing their SEO strategy. But what exactly is all the fuss about? According to some reports, by the end of 2020, almost 30% of all the website sessions will be conducted without a screen. And, surely that indicated the use of voice search over conventional typing. What Exactly is Voice Search? The minor tasks that you perform with your mobile phone’s virtual assistance, whether be it Siri or Google Assistant, with the voice command mode can be termed as voice search. Read More …

How Chatbots are proving to be changing face for digital marketing?

While automation is changing the world, it is hard to accept that the same is going to happen for digital marketing. So, what exactly are chatbot? Well, these are instant messaging applications which are mainly used to communicate with people for business. Both the brand and the business can take a huge advantage when it comes to chatbots. With the increase in sales for products, there is a huge line of questions by the customers that need to be answered. While most of the questions come with the same generalised matter, it is better to Read More …

Google Paid Search Ads vs. Display Ads – which one delivers better results?

Whenever you are opting for an advertisement, choosing the best marketing campaign is always tough. Just a single use of the wrong channel, one might end up with utter failure. Choosing between Google Paid Search Ads and Display Ads is very important as both of them plays a different role in marketing. Here you will get a detailed view of the use cases of the both so that you can decide by yourself. Google Paid Search Advertising Google Paid Search Advertising or Search Advertising or more commonly pay-per-click (PPC) Advertising is one of the easiest Read More …

Diverse Ways to Use Social Proof to Enhance Your Brand’s Credibility

Whenever you are starting out to launch a new product, there are many factors to consider that could potentially influence your customer’s decision making. Now, one of the better ways t achieve such is through social proof. What Exactly is Social Proof? We all have heard about the herd mentality at a certain point in our lives. The same mindset is applied when it comes to social proof. Social Proof contains several methods through which a customer can be influenced by their peers acting in the same manner. Take, for instance, if two e-commerce websites Read More …

Google Re-marketing Resources for Better Conversion

Google Re-marketing as the name implies is all about targeting your previous visitors with an aim to make them potential buyers. This conversion tactic is very crucial for digital marketing. Search Engines like Google or Bing implement AI technologies to let the companies display advertisements to their past visitors.  This means once a person visits a website, either they become customers right away or somewhere in the course of the near future. This is a very good technique to ensure that more number of people are compelled to use the product or service.  This marketing Read More …