Get to know how google panda can help you

After the first Google Panda algorithm update was rolled out back in February 2011, global search results were affected by nearly about 12%. The impact was so huge as well as unprecedented that it was for the first time; the future of search changed forever. Google Panda is still kicking in the streets with its war against the so-called black hat SEO practices. Till date, it has remained one of the most notorious algorithms of all time in the history of searches. So, if you are starting out in the content market, here is a Read More …

What is the impact of voice search on SEO strategy?

With the voice search being the new game in town, everyone is thinking about changing their SEO strategy. But what exactly is all the fuss about? According to some reports, by the end of 2020, almost 30% of all the website sessions will be conducted without a screen. And, surely that indicated the use of voice search over conventional typing. What Exactly is Voice Search? The minor tasks that you perform with your mobile phone’s virtual assistance, whether be it Siri or Google Assistant, with the voice command mode can be termed as voice search. Read More …

Google Paid Search Ads vs. Display Ads – which one delivers better results?

Whenever you are opting for an advertisement, choosing the best marketing campaign is always tough. Just a single use of the wrong channel, one might end up with utter failure. Choosing between Google Paid Search Ads and Display Ads is very important as both of them plays a different role in marketing. Here you will get a detailed view of the use cases of the both so that you can decide by yourself. Google Paid Search Advertising Google Paid Search Advertising or Search Advertising or more commonly pay-per-click (PPC) Advertising is one of the easiest Read More …

Google Re-marketing Resources for Better Conversion

Google Re-marketing as the name implies is all about targeting your previous visitors with an aim to make them potential buyers. This conversion tactic is very crucial for digital marketing. Search Engines like Google or Bing implement AI technologies to let the companies display advertisements to their past visitors.  This means once a person visits a website, either they become customers right away or somewhere in the course of the near future. This is a very good technique to ensure that more number of people are compelled to use the product or service.  This marketing Read More …

Google Launches New Search Console Reports – How does it Work

Google Search Console, offered by Google, is the new simplified version of optimizing the presence of website on the Google search engine. It is an interaction model that guides the users in solving issues that are pending and is beneficial for organisational purposes relative to efficient internal collaboration. These new search console reports are related to the structured data. This set of fresh reports includes an analysing Structured Data Report and two other enhancement reports i.e. Sitelinks Searchbox and logo enhancement reports. With facility to find unlinked mentions and guest posting, let’s discuss in brief the benefits Read More …

Google Announces a New look for Search Pages on Mobile Devices

Google is trying to make its searching experience better for the prospective audiences.  Thus Google has brought a new look for search pages on the mobile devices. This new feature surely makes the searching experience better. It makes the entire process more user-friendly and allows one to search with ease to get better and effective results. It helps to get a piece of enhanced information regarding what he or she is searching for. Here is how this new feature helps you search better: Identify the useful pages: When you are searching for any brand or Read More …

Advantages of PPC Marketing on Digital Media Industries

In this fast moving world, the technologies are getting better and the scope is getting bigger. With the revolutionary change in the fields of Digital media industries, the marketing strategies should also not be left behind. In this digital world, PPC marketing is regarded as the best mode of marketing. As you know, PPC stands for Pay per Click. PPC marketing is now one of the most lucrative method of marketing. Suppose you are a business owner. So, as a businessman, your first and prime target would be to make your brand or your business Read More …

How to Get Promoted In Digital World: Strategies for Moving Up the Career Ladder!

In this competitive world, none of them wants to stay behind or get even stuck in the same position for the longer period of time. Everyone has to prove themselves in their prospective job roles and need to deliver the best results to get the success in the respective field.  But sometimes even after lots of efforts and hard work people get stuck into their work and this gives a negative impact on their appraisals. To get out of these things below are the key strategies to boost your career in the prospective domains: In Read More …

Digital Marketing as a career option

Digital Marketing as a career option Proideators

With the advent of the internet and smartphones, things have changed drastically for marketers as well as consumers. Simple things like buying groceries have also seen the taste of technology and the internet. The entire idea of entertainment has witnessed a 360-degree change. Web series and YouTube videos are the new sources of entertainment. Marketers have also shifted from conventional marketing methods to digital means. The reach of digital marketing has led to this drastic change. You skim through Myntra to buy a backpack, the very next day you will see a feed on Facebook Read More …

Proideators Makes You a Master in Digital Marketing – Ankit Majethia

I started researching about digital marketing course and realized it is so much more than what it is. It was so much fascinating to me that I decided I should learn about it and possibly make a career out of it. It was time to figure out where will I learn from? Since I am a student I wanted to learn it quickly so that I could update my cv. If took me quite a few days to finally zero in on one ace where I could learn. I remember the day I had visited Read More …

Learn the future of digital marketing

Learn the future of digital marketing Tech Library

With the advent of smartphones and the internet, reaching the audiences has become much easier and interesting. You no longer are restricted to the traditional marketing channels; one can try and test from the varied marketing mediums. Every day is a new challenge and opportunity for marketers since digital marketing is evolving constantly. SME’s are also aware of the fruits that digital marketing can bear for them, and hence this can be seen as an employment opportunity. Fresh college graduates are also considering having the skill of digital marketing because statistics prove that four out Read More …