Let’s go back to the year 2009, another defeat of an Indian political party in the Lok Sabha election. This was the second consecutive loss of BJP. The party leaders realized that they should pull up their socks and set their goal, “election2014”. Their strategy to win the 2014 elections was such a remarkable journey. Seeking the attention of the masses was their ultimate target, which they successfully met. Their digital marketing strategy turned the tables for the opposition. I am sure for the ones who think that digital marketing and its reach is just Read More …