WhatsApp has released its new app for businesses, known as Whatsapp Business. This app is now introduced in India which helps small businesses to let them interact with their consumers and clients in a convenient mode. The whatsApp Business app is available for free to download through Google Play in India. It is compatible with the devices operating on Android 4.0.3 and above. A version with the correlated features is also awaited to be available for iOS devices in the coming years.
This WhatsApp Business app is especially designed for small and medium enterprises which helps organizations to associate with their audiences and be a part of the messaging platform that has more than 1.5 billion users all across the globe. It has great features which assist businesses to form their own profiles with information’s such as Business description, email, phone number, outlet addresses and website Link. It also offers smart messaging tools which helps corporate owner to deliver prompt replies to the often asked questions. This app has options to send greetings messages to new users and set away messages when people are busy. In addition to this, it is easy to measure the number of messages that is been send and received. Business owners will also get to monitor messaging data and review what messages have been read and analyze what is working better on the platform. There is an option of WhatsApp Web to send and receive messages with WhatsApp Business on the desktop.
Along with the features to facilitate corporate interaction for small businesses, WhatsApp is planning to mark few businesses as confirmed accounts over time. As per the research, more than 85% of small businesses in India consider WhatsApp has one of the prominent medium to communicate with consumers and nurture their businesses. In terms of some key resemblance with the original WhatsApp, the WhatsApp Business app allows corporate to set privacy for their profile photo, about information, status, can block any of their contact and enable read receipts. The app has a live location features that facilitate businesses share live location with their consumers and clients. Businesses can make voice and video calls. It has end-to-end encryption facilities for all the messages and calls which restrict any third-party access.
As per the official declaration provided in year 2017, WhatsApp has reached more than 250 million monthly active users in India. The instant messaging platform is making things challenging for its competitors by declaring fascinating features such as delete for everyone, YouTube integrations and notification channel support for Android Oreo devices. Furthermore, It is discovering new opportunities along with the integration of UPI payment feature in the coming next few years.