“I enrolled for ProiDeators SEO, Social Media short-term certification courses. I am satisfied with this course and teaching. Also, I got all certificates from there for SEO & Social Media. I would totally recommend going for these short-term certification courses.”
– Pooja Yadav
Student of SEO & Social Media
“Best short term course for Website Development & Google Analytics. Excellent institute for practical knowledge. It gives you quality as it promises. Specially the teachers are very good who teach with examples that make it easy to understand.” Best Digital Marketing Courses Institute.
– Pratik Shirore
Student of Masters in Digital Marketing, India
Fundamentals in Digital Marketing Certification Training with the Best Online Course Classes in Navi Mumbai, Thane and Mumbai – India
Digital marketing is a style of marketing that helps brands and businesses promote their products and services through digital platforms with the help of the internet. As technology and the internet are evolving, people are taking initiative to learn new techniques and strategies to grow their businesses from traditional to digital forms of marketing. The key reason to transform traditional style into digital is audience taste and preference. These days’ people prefer to search things online rather than checking out offline. They find all the information about the brand with just a simple click. Thus, digital marketing plays a very important role in shaping up your career and giving a new dimension to your business in respective domains.
Why do the fundamentals of digital marketing courses for students need to be strong?
At ProiDeators Institute, we offer a comprehensive digital marketing certification course program designed to equip students with essential skills in online marketing. Our course involves key elements of digital marketing such as SEO (Search Engine Optimization), Google Ads, social media marketing, and the effective use of Google Analytics. Whether you are a beginner or looking for an advanced career option, our training provides a robust foundation to excel in the industry.
When we talk about fundamentals, what comes to mind is the core foundation. People will only be able to understand other aspects of online marketing once they grasp the basic principles and core fundamentals of the marketing concept. Marketing and advertising are two different concepts where people often get confused and think both are almost the same. Fundamentals of digital marketing teach us the big difference between marketing concepts and advertising concepts. Marketing is the process of promoting and selling your brand’s products or services to your customers. Whereas advertising is the method used to promote our products or services to attract customers through various platforms.
Why choose ProiDeators Institute for a digital marketing course?
Our digital marketing program is recognized as one of the top 5 in Mumbai, Navi Mumbai, and Thane that opens immense prospects to the students across the globe. The institute provides top-class training that combines theory with practical exposure. Each module is crafted by the internet marketing specialist from the industry serving the prominent organization. Our institute offers both classroom and online training to the students, where they can choose the format as per their requirements.
We have differentiated online and classroom sessions in a well-organized manner where students get maximum benefits from their mentors. As a student seeking a masters or postgraduate diploma program (PGDM), our full course prepares you for a high-level position, ensuring you acquire thorough knowledge in search engine optimization, social media marketing, and many more. Our enthusiastic trainers bring genuine experience to the classroom, enhancing your learning journey. Our dedicated trainers offer personalized and flexible live sessions for online students, allowing for easy management.
Those who are new to the field, then our masters in digital marketing course are absolutely for beginners. It is designed in an effective way where beginners can equip themselves with new trends and techniques of advertising. Institute offers short-term courses or crash courses for those who are seeking to brush up their skills in a limited period. Thus, as per the audience needs and requirements, one can opt for the course.
Whether you are searching for an online marketing course after 12th grade or planning to enroll in a diploma program, ProiDeators is always the go-to institute for digital marketing education near me. We also provide workshops, live webinars, events, and seminars to enhance your learning journey. With the rise of platforms like Facebook and Instagram, understanding social media marketing is crucial. Our specialized workshop on social media strategies empowers students to become proficient social media managers or launch their own agencies.
Comprehensive curriculum and affordable fees:
Our course curriculum is created by industry experts that hold a minimum of 10+ years of experience in this field. The course is explained in a simple way that people with no knowledge of internet marketing can even understand the topic easily. The fundamental module is the first topic of the course, where it helps you understand how marketing and advertising work hand in hand. Also how it is different from traditional styles of marketing. Our master’s program covers the entire concept of marketing, right from fundamentals to corporate website development, organic marketing to paid ads, and content writing to AI, social media marketing to media planning, and e-commerce development to drop shipping. Each module is explained in simple language and then executed in a practical manner to understand the core benefits of the module in internet marketing.
Our fees are competitive, making our programs accessible compared to other colleges and institutes offering similar courses. We believe that our course fees should not burn the pocket of our aspirant learners, those who are eagerly searching for professional courses that can enhance their skills. Thus, we have kept the fee structure of the course along with an EMI option for the students, which they can choose as per their requirements.
How many certificates does the institute provide?
ProiDeators offers certification upon course completion, providing 17+ valuable certificates that strengthen your resume. Other than Institute certificates, students acquire Google certificates, Hubspot certificates, and Institute certificates. These certificates are globally valid and highlight beginners resumes when they opt for interviews. As part of our commitment to quality education, we frequently update our curriculum to reflect the latest trends in internet marketing.
Digital marketing comprises a wide range of strategies and techniques that help your brand sustain itself in the market.
Here are some fundamental aspects of digital marketing:
Website Optimization: It ensures that your website is the most applicable and user-friendly site that boosts your digital marketing campaign. Make sure your website loads quickly and is responsive with easy navigation. It must contain valuable and engaging content to drive traffic and keep people coming back. In the same way, there are so many different things for optimizing the website.
Search Engine Optimization (SEO): SEO is the process of optimizing your website to get you relevant traffic from search engine results pages. You need to do keyword research, high-quality content writing, meta-tagging/headers optimizing, and follow-backlink building and site structure in order to improve your SEO. This process is a blend of on-page and off-page to complete the whole SEO (search engine optimization).
Content Marketing: Content is the backbone of digital marketing. It mainly focuses on creating and distributing useful and relevant content. Develop a content plan that reflects the needs and wants of your target audience. Create blog posts, articles, video instructions, infographics, and other types of educational content to help engage your audience. Digital marketing revolves around content, as everything happens only because of the quality results. To reach and entertain people, we need standard content that sells our brand services in front of new audiences.
Social Media Marketing: Make use of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. to meet and engage with your target demographic. Build brand awareness, drive traffic, and generate leads with a social media strategy that includes great content and engagement. Through social media platforms, social media marketing does different jobs to assist the organizations in targeting and hitting their consumers on each social platform.
Email Marketing: Use email marketing campaigns to follow up and stay connected with your targeted audiences. Make an email marketing strategy that creates focused, custom email campaigns, educates your audience, and utilizes automation for quick conversions.
Pay-per-Click (PPC) Advertising: PPC advertising is also known as Google Adwords, where ads are created to be placed on a search network or social media platform and then only paid for when a user clicks on your ad. However, with Google Ads and Facebook Ads, you can easily identify demographics, interests, and keywords to hone in on your target audience.
Google Analytics and Data Analysis: Use web analytics tools like Google Analytics to track and measure Google Analytics: Tracking data using web analytics tools, such as Google Analytics, search consoles, etc., facilitates you to measure your digital marketing efforts. Get overall performance data about your user’s journey, behavior, acquisition, and buying pattern. It also helps us to understand everything from conversions to overall campaign performance. Use this to your advantage and make data-backed decisions, among other tactics.
Also, the world of digital marketing is always changing, so it is important that you keep up with all the latest ideas to stay ahead.
However, enrolling in our digital marketing certification program will not only help you to learn the best valuable skills but also enhance your career prospects in this exciting field. With flexible options and an emphasis on practical training, ProiDeators is the ideal place to restart your journey in online marketing.