In the world of digitalization marketing tactics has been evolved and people are getting a benefits out of it. Gone are the day when sales person used to move from one place to other to advertise their product and services. Today, growing popularity of internet and technology has shifted traditional style of marketing toward digital platform. More than 90% people rely on internet and perform all their day to day activity at their comfort zone. Slowly and gradually print media is shifting towards digital medium and people could see the differences between the two.
Let understand the difference between traditional style of marketing and digital style of marketing:
Traditional Marketing:
Medium of Marketing: In traditional style of marketing the mode of marketing was television ads, Radio advertisements, hording, outdoor ads, newspaper, pamphlet’s, etc.
Target Audience: It is difficult to target potential audience as per their location, interest, devices, and demographics.
Communication: In this it is one way communication where only a brand can speak to their consumers.
Expense: It requires a huge investment to start with the advertisements
Results: Results are not measurable in Traditional style of advertising
Return on Investments: Well Return on investments are less as compare to digital marketing because it requires huge amount to invest.
Digital Marketing
Medium of Marketing: Digital style of marketing the mode of advertising is website, Google Ads, Social media Ads, email marketing, SEO etc.
Target Audience: It is easy to target potential audience as per their location, age group, taste and preferences and devices with ease.
Communications: In this it is a two way communication where brand influence their audience and consumers can relate with their brand and product and services.
Expense: It is a cost effective way of marketing because advertisers can target the prospective audiences as per the needs.
Results: Results are easily measured, optimized and analyzed through diverse tools available that reduces the burden of advertising.
Return on investment: It offers maximum ROI for the company if invested in a proper strategy.
One can easily understand these difference if they opt for the best digital marketing course in Mumbai from Proideators. It is one of the most significant academy based in Mumbai that offers huge prospects to the new comers and gives an ample benefits to the entrepreneurs. It’s a dream city where people desire to fulfil their dream and work hard to accomplish their goals in their career prospects.
How do I learn digital marketing?
If you think to upgrade your skills and build your Career in the field of marketing than definitely the platform is waiting for you. You just need to browse proideators.com and get all the upcoming information about the course curriculum. Proideators digital marketing institute takes small initiative to guide people who are passionate to learn, assist them to acquire the knowledge and deliver complete support to fulfill their dreams. The syllabus, certifications, live projects, placement assistance, query support, virtual training, classroom training etc. are offered under one roof. As per your choices, you have to select the training without any hesitation. If you still wonder from where to start from than just talk to the counselor and they will guide you with each details.
What marketing tricks do people fall for every day?
There are number of tricks that people would love to grab for every day shopping. Marketer have to make it wise strategy before presenting right in front of viewers.
- Come up with seasonal offers: People are eagerly waiting for the seasonal offers and discounts to come for where they can buy their preferred things within budget. So this is the best way to opt for.
- Festive discounts: Festive discounts and offers are one of the biggest and most preferred tactics which is used by marketers to influence their audience. Both get the equal benefits out of it because people get maximum off on their choices and brand get promoted equally.
- Flat 50% off on sale: This is another tricks that people love to buy things because it cost them 50% less amount from their pocket. At the same time they also promote your brand to their friends, neighbors, relative who are waiting for the sales.
- Buy one get one free: Advertisers make use of this strategy when they have to clear out their stock as soon as possible. At the same time audience enjoy shopping when they purchase one and at the same price they get the other one absolutely free.
- Gifts vouchers: Sometimes beet to go for gifts vouchers if advertisers need to build connections with the consumers. Such gift vouchers connects your audience for long time.
- Free gifts: This option to be very selective and must be used when you are planning to promote your brand, increase brand awareness and build credibility.
- Massive sale on selected items: This is the best strategy that is been used online especially on the product which would be expired soon. So massive sale or maximum discounts on selected items like dairy products, vegetables or fruits etc. becomes easy to sell.
What is the most innovative and creative digital advertisement?
The most creative and innovative advertisements in digital platforms are those ads that influence your audiences through its content and stays in mind everlasting. One such example is Life Insurance Policy. Where we can always remember digital advertisements presenting with the tagline “Zindagi ke sath bhi, Zindagi ke Baad bhi”. There are number of other such brand who utilize their brand in more creative way.
How do you increase sales through digital marketing?
Before concentrating on sales you need to focus on strategy that will help to generate leads. To learn more about lead generation you need to acquire digital marketing certification course program that will guide you with each and every prospects of marketing. There would be different concept in the course modules such as website development, E-commerce marketing, search engine marketing, search engine optimization marketing, analytics etc. Once you acquire the knowledge you can execute the tactics in your projects.
There is no rocket science to increase sales but few things which can be focused and can help your business to convert your leads into sales. Rather than concentrating on a traditional way of marketing better to use smart technology and online platforms that can reduces the workload also increase efficiency towards productivity. By learning digital marketing course can help you to understand the concept of digital marketing and boost your confidence to perform better in your workplace.
Online marketing knowledge helps fresh graduates, entrepreneurs, working professionals, home makers to grow in their respective domain.
What are the best digital marketing strategies?
The best digital marketing strategies is to utilize each and every platforms with proper plan. Make a creative website that highlight all your respective products and services with creative content. Using diverse digital platforms such as SEO, Google ads, social media marketing can give you the best results. One should never depend on one platforms to get sales because every channels have different prospects to serve.
What would be the possibility of internet marketing in India?
The possibilities of internet marketing in India is booming like anything. Right from kids to graduates, home makers to working professionals, business person to clients everyone browse internet to stay connected and perform their regular activities. In the world of digitalization, people are more prone to internet devices to get their work done. Be it shopping, booking a tickets, planning an events, making an online payment or conducting live online sessions all work can be performed through internet with ease. Thus digital marketing in India is one of the booming and popular sector that has fascinated millions of users all across the globe. People are willing to spend their hours to learn and build their own brand at their comfort zone. By end of the year 2022 there would be end number of job prospects which would give huge opportunity for working professionals and graduates. Business are growing and evolving through digital marketing platforms thus giving an opportunity on a large scale.
Therefore to know more about the best digital marketing course in Mumbai you can connect with the team of Proideators and get all information at one place. You can send email at contact@proideators.com or you can dial 8070080999 and the team will connect within 24 hours.