What is the impact of voice search on SEO strategy?

With the voice search being the new game in town, everyone is thinking about changing their SEO strategy. But what exactly is all the fuss about? According to some reports, by the end of 2020, almost 30% of all the website sessions will be conducted without a screen. And, surely that indicated the use of voice search over conventional typing. What Exactly is Voice Search? The minor tasks that you perform with your mobile phone’s virtual assistance, whether be it Siri or Google Assistant, with the voice command mode can be termed as voice search. Read More …

How Chatbots are proving to be changing face for digital marketing?

While automation is changing the world, it is hard to accept that the same is going to happen for digital marketing. So, what exactly are chatbot? Well, these are instant messaging applications which are mainly used to communicate with people for business. Both the brand and the business can take a huge advantage when it comes to chatbots. With the increase in sales for products, there is a huge line of questions by the customers that need to be answered. While most of the questions come with the same generalised matter, it is better to Read More …

Google Paid Search Ads vs. Display Ads – which one delivers better results?

Whenever you are opting for an advertisement, choosing the best marketing campaign is always tough. Just a single use of the wrong channel, one might end up with utter failure. Choosing between Google Paid Search Ads and Display Ads is very important as both of them plays a different role in marketing. Here you will get a detailed view of the use cases of the both so that you can decide by yourself. Google Paid Search Advertising Google Paid Search Advertising or Search Advertising or more commonly pay-per-click (PPC) Advertising is one of the easiest Read More …

Diverse Ways to Use Social Proof to Enhance Your Brand’s Credibility

Whenever you are starting out to launch a new product, there are many factors to consider that could potentially influence your customer’s decision making. Now, one of the better ways t achieve such is through social proof. What Exactly is Social Proof? We all have heard about the herd mentality at a certain point in our lives. The same mindset is applied when it comes to social proof. Social Proof contains several methods through which a customer can be influenced by their peers acting in the same manner. Take, for instance, if two e-commerce websites Read More …

Google Re-marketing Resources for Better Conversion

Google Re-marketing as the name implies is all about targeting your previous visitors with an aim to make them potential buyers. This conversion tactic is very crucial for digital marketing. Search Engines like Google or Bing implement AI technologies to let the companies display advertisements to their past visitors.  This means once a person visits a website, either they become customers right away or somewhere in the course of the near future. This is a very good technique to ensure that more number of people are compelled to use the product or service.  This marketing Read More …

Exclusive Ways to Get Organic Facebook Likes in 2019

Exclusive Ways to Get Organic Facebook Likes in 2019 ProiDeators

While 2.23 billion people log on to Facebook on a regular basis, it is one of the best social media platforms to promote your business. If the no. of users seems mesmerizing to you, there are over 300 million images being uploaded daily. This surely shows a huge potential for your business growth.   Uploading and advertising at the right time in front of the right audience through Facebook surely has its own benefits. But at the same time, with the increase in paid promotions, organic search contents have lost its calibre over the past Read More …

LinkedIn Presents an ‘Ads’ Tab to Display Sponsored Content Ad History:

Finally, LinkedIn has introduced an awesome feature and also one of the most awaited one. This feature added by LinkedIn is considered an effective feature and also it is expected to increase the transparency of LinkedIn with its users. It will help to build a trust factor amongst the users of LinkedIn regarding it. This new feature added to LinkedIn is going to be useful for users of LinkedIn and also to the visitors in many ways, apart from just making the site trustworthy. If you are wondering how; keep reading forth. What is this Read More …

Google Launches New Search Console Reports – How does it Work

Google Search Console, offered by Google, is the new simplified version of optimizing the presence of website on the Google search engine. It is an interaction model that guides the users in solving issues that are pending and is beneficial for organisational purposes relative to efficient internal collaboration. These new search console reports are related to the structured data. This set of fresh reports includes an analysing Structured Data Report and two other enhancement reports i.e. Sitelinks Searchbox and logo enhancement reports. With facility to find unlinked mentions and guest posting, let’s discuss in brief the benefits Read More …

Best Viral Videos of All Time That Grabs Quick Attentions

Well, when we are talking about best viral video grabbing quick attention of the peers, we will be discussing the types of videos rather than the videos that have actually made it to be viral this year or the previous year. Hope you got my point here? However, we need to keep in mind one particular distinction, which is that there is a thin line between a video being viewed many times and video that went viral.  In context to the contemporary audience I can say a viral video has limited period of views in Read More …

Google Announces a New look for Search Pages on Mobile Devices

Google is trying to make its searching experience better for the prospective audiences.  Thus Google has brought a new look for search pages on the mobile devices. This new feature surely makes the searching experience better. It makes the entire process more user-friendly and allows one to search with ease to get better and effective results. It helps to get a piece of enhanced information regarding what he or she is searching for. Here is how this new feature helps you search better: Identify the useful pages: When you are searching for any brand or Read More …

Advantages of PPC Marketing on Digital Media Industries

In this fast moving world, the technologies are getting better and the scope is getting bigger. With the revolutionary change in the fields of Digital media industries, the marketing strategies should also not be left behind. In this digital world, PPC marketing is regarded as the best mode of marketing. As you know, PPC stands for Pay per Click. PPC marketing is now one of the most lucrative method of marketing. Suppose you are a business owner. So, as a businessman, your first and prime target would be to make your brand or your business Read More …