
Performance Marketing is the kind of terminology given for online campaigns in which advertisers pay to the advertising platforms for the results achieved either in form of clicks or conversions. In short, Performance Marketing is a digital marketing strategy compelled by the results. This reflects more when companies are trying to reach a wider audience because payment is based on how users interact with the content. How Performance Marketing Works? Basically Advertisers place their ads on different digital platforms and then pay based on how that ad performs. There are few diverse methods to pay Read More …