Traffic gained through Pay per click marketing delivers 60% more conversions than organic marketing. When we talk about paid campaigns, PPC is an outstanding option to generate leads, create brand awareness in a short span of time. It helps to get your brand right in front of the targeted audience to enhance sales. Advertisers can set their digital marketing campaign goals such as conversions, brand awareness; promotions etc. and utilize diverse strategies to accomplish their goals. If you want to run PPC campaigns then you must acquire the knowledge of Advance Google Adwords certification course Read More …
Tag: PPC campaigns
How To Improve An Adwords Quality Score?
Trying to excel PPC then you need to acquire knowledge about an Adwords Quality Score. The quality score in Adwords plays a crucial role in defining the cost, efficiency and success of PPC campaigns. What is a Quality Score and how does it matters? Google possess rating on ads comprising the excellence and importance of both the keywords and ads. It is about how outstanding the ad is at fulfilling the customers’ needs which provides both significance and value. SEO specialists are quite familiar with these terms and the same principles apply to PPC ads. Read More …