PPC stands for pay per clicks which is a popular terminology in Google Adwords campaigns. If you are planning to run paid campaigns then it is important make a proper strategy along with keywords research. After creating Google Adwords business account, it is crucial to perform proper keyword planning before running the campaign. Well-organized keyword list can drive your audience attentions, enhances traffic and boost sales for your business. The list of keywords can help you to target potential audience as per your business needs and requirements. Let’s dive into some research that can help Read More …
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How to Acquire More Leads through PPC Campaigns
Traffic gained through Pay per click marketing delivers 60% more conversions than organic marketing. When we talk about paid campaigns, PPC is an outstanding option to generate leads, create brand awareness in a short span of time. It helps to get your brand right in front of the targeted audience to enhance sales. Advertisers can set their digital marketing campaign goals such as conversions, brand awareness; promotions etc. and utilize diverse strategies to accomplish their goals. If you want to run PPC campaigns then you must acquire the knowledge of Advance Google Adwords certification course Read More …
Google Paid Search Ads vs. Display Ads – which one delivers better results?
Whenever you are opting for an advertisement, choosing the best marketing campaign is always tough. Just a single use of the wrong channel, one might end up with utter failure. Choosing between Google Paid Search Ads and Display Ads is very important as both of them plays a different role in marketing. Here you will get a detailed view of the use cases of the both so that you can decide by yourself. Google Paid Search Advertising Google Paid Search Advertising or Search Advertising or more commonly pay-per-click (PPC) Advertising is one of the easiest Read More …