Understand the importance of Digital Marketing Course Program and how it differs from the traditional style of marketing. This module involves the fundamental of online marketing, defines the business USP, reach wider audiences and enhance business strategy around marketing funnel.
After learning HTML and CSS, you will be able to understand the codes used in digital marketing, which implements SEO, Social Media Marketing, Google Ads, etc.
Learn HTML to understand how to create the primary content of a webpage, giving it structure. CSS is a sheet style language, which is a type of language you can use to describe the presentation of a markup language.
Planning and conceptualizing a website through CMS. This module involves in-depth understanding of Domain name & Domain Extension, difference between web server and hosting and creating and so on.
Learn how to create eCommerce website using WordPress Woo-commerce
Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space) as opposed to traditional methods of digital advertising.
Google My Business is a tool for businesses and organizations to manage their online presence across Google, including Search and Maps.
Understand what SEO is and how it works to get the presence on search engine result pages? Learn how to play with keywords, content without disobeying Google Algorithms.
Google Search Console allows webmasters to check indexing status and optimize visibility of their websites.
Know the importance of Google Adss and how it helps to get the fastest results. This module covers the entire components related to paid campaign management.
Here you will be learning the planning and execution of e-commerce website marketing. It's a type of ad that features detailed information about specific products.
What is social media marketing and how it helps to reach the wider audiences through social media platforms such as Facebook, Twitter, LinkedIn, Snapchat, Instagram, YouTube and so on.
Social media automation is the process of optimising social interactions using automated tools. You will be learning top social media tools to simplify your daily work.
Learn end-to-end optimization and marketing on TIKTOk. TikTok For Business is an all-in-one tool for marketers to advertise on TikTok.
Learn how AI is used in digital marketing. Artificial intelligence refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions.
Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites.
Understand how Google analytics work and help marketers to monitor each and every aspects of their website.
Remarketing which is also known as retargeting, It always refers to connect with your targeted audiences who have already interacted with your brand or product, to encourage them to take a desired action or conversion.
Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's browser.
What is email marketing and how email works? Understand the benefits of email marketing and how to over the obstacles through this style of marketing.
Learn how to create and optimise YouTube channel. Understand the marketing concept on YouTube with your targeted audience. YouTube optimization (YTO) always focuses on creating and maintaining the channel to increase the number of viewers that your video has reached and also know how SEO will help your video be ranked in a specific category.
