Google Remarketing : The new crackerjack for digital marketing

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Call it a clever way or a cunning way to keep your target customers engaged in your business, but Remarketing is one of most rapidly emerging digital marketing tool. Remarketing refers to connecting with your customers who have recently bought something or queried through any of your digital mediums. It brings you the power of analyzing what are the needs of the customers and which audience can be potentially turned into one of your customers. It allows you to place the right targeted ads in front of the most potential customers and appeal to them Read More …

Importance Facts About Google AdSense

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It is easy to bet that you have seen or have gone through various advertisements popping frequently over websites and pages. That is what Google Adsense is for you. Google Adsense is a program run by Google which allows publishers associated with the Google network of content sites to serve interactive media advertisements and earn a commission. Adsense works on content-based advertisements that can be targeted to customers using CPC (Cost per click) or CPM (cost per thousand impressions). Adsense also works in terms of display ads, video contents, and links units. Types of Adsense Read More …