Digital Marketing prosper on data, No matter what type of business you have, whether it’s an E-commerce site, blogging site or small firm. It is important to understand and monitor how customers are interacting with the website. According to the metrics marketers can make further strategies. There are a number of online tools that can help you to analyze and monitor the data. These tools are connected with the sites to fetch the data and retrieve the data to the advertisers. But more often the loading speed of the site gets reduced when diverse types of tag are implemented to the websites.
To get rid of such issues Google Tag manager comes into picture where it helps your site to load faster without any load speed, bugs etc. Digital marketers need to connect their website using Google Tag manager and can add Google analytics tag, Google Ads tag etc. to find more information through these tools without disturbing the website.
Tags are snippets of code that are added to a website to collect different information and send it to the third parties. Advertisers can use diverse sorts of tags as per their requirement and can easily track, monitor the traffic and other activity of a website. One can track form submissions, surveys, heat map, event tracking code and remarketing traffic etc. They can also analyze the specific events that are removed from shopping carts etc.
Let’s check the Pros and Cons of Google Tag manager:
Pros of GTM
Less Dependent on Web Developers: The best part of Google Tag Manager is it helps advertisers to implement all tags under one roof. Advertisers can do this work independently without relying much on developers. However developers are busy in their other priority work where they have to think more and simply for adding a tag to the site becomes a burden for them. Thus this workload gets reduced with the help of GTM.
Improves loading speed:
GTM helps to improve website page speed. It involves a diverse style of tags that can be implemented in tag manager and can be triggered promptly. Tag created in GTM loads promptly by default and can be triggered anytime. It doesn’t affect the site speed and reduces the burden. Businesses of all sizes can easily integrate a number of tags, GTM makes it easy to manage all and enhances site speed by facilitating them to load more efficiently.
Can be used for AMP site and Mobile App:
GTM also helps to manage tags for AMP and mobile apps. It helps to add and edit your tag without updating any app. The use of Google tag manager for AMP sites or mobile apps are just like normal websites with bit differences.
Cons of GTM
In some cases it requires Developers help: No doubt GTM helps advertisers to implement different tags as per their choices to track but in some technical cases businesses have to rely on developers to get the code in place. Thus non technical things can be managed by advertisers but only technical parts need to be managed by web developers of the company.
Let check some important elements of Tags and GTM:
Tag managers consist of some elements that need to be considered before managing the GTM code such as:
Containers: When advertisers start working on GTM, the first step is to create a container. Container basically holds all the tags of your site. After creating a new container GTM will give some code which needs to be placed on a source code of a site or ask a developer to do so. If you are working on CMS platforms like wordpress then make use of plugins that help you to add the GTM code in the website. Once you are done, you can add, edit, disable and remove tags as required in GTM.
Triggers: Each tag placed on a website serves a specific purpose. For example: Advertisers need to have a tag that can send information when someone downloads a file or when an external link is clicked or when a form is submitted. These sorts of events are known as triggers and all tags need to have at least one trigger assigned to it. If you fail to add any trigger then it will not serve any purpose for the events.
Triggers can be divided into two main elements.
- Events
- Filters
When advertisers try to organize a trigger in GTM, there will be a form that needs to be filled with the types of triggers to choose from. These are the events and when advertisers select events they will be able to set up a filter.
Variables: It conveys GTM where to fire a tag.
Google Tag manager has a number of things to deliver but learning how to use in detail can be awesome. Therefore make use of such inspiring tools that reduce the workload and help advertisers to monitor diverse sorts of tags at one place.