Email marketing has been the go-to marketing channel for most small start-ups who do not have sufficient funds to spend on advertisements. However, what worked a couple of years ago, might not work in 2018. An email marketing strategy is an essential part of any marketing strategy. The most cost-effective way to promote your products, communicate with your customers and reach your business goals. It is surprising that it outperforms SEO, PPC and content marketing. Email Marketing if used effectively, it can build a very strong marketing strategy for the growth of your business: Personalize: Read More …