The success of a company or a business venture these days is judged by its online presence and hold over the digital market. Offline marketing was the mainstay even a few years back but the scale has been tipped towards online marketing considerably. It may not be possible for a business owner or an entrepreneur to be effectively handling this sector of marketing as well as professional experts. Thus, the role of online Media Planning and Buying has flourished in recent times in order to increase the visibility of a brand and meet all it’s Read More …