When you open or run a business these days, one potent way of advertising for it is through digital marketing. Websites are an important aspect of this online digital market. The popularity of it is judged by the amount of traffic it generates. Web analytics include the collection of such data and it’s interpretation and understanding in order to optimize it better. What is Web Analytics It is a process used to judge how well a website has been received by its users. Using web analytics, a company collects data, measures it and creates a Read More …