Executing SEO for large E-commerce sites can be breathtaking! E-commerce websites are quite different from the normal sites which comprises of several pages, product variations, challenging filtering systems and expired products. SEO for ecommerce sites requires unique strategy that can make them stand on top of Google Search Network Pages.
Here are following strategies that can help you raise the bar in designing an e-commerce websites:
Ensure your site is on HTTPS
Well safety is the priority! It is generally useful for all sites, but selecting HTTPS is mainly significantly for e-commerce websites. Because ecommerce sites fetch personal details and hold highly sensitive payment information, thus security is to be absolutely importance. Make sure that your SSL certificate is precisely executed and be transparent in interconnecting the security agreement to users. While dealing with the security, deliver comprehensive information and display any precise logos to reveal that e-commerce sites and fulfill the certain security parameters.
Optimize Category Pages:
Once the websites is well-secured, then it’s time to pay attentions towards optimizing all significant categories pages. These are the pages on which to target top-level keywords and should be high traffic generators. Here the pages must have content, proper navigation, effective keywords, images etc. All these features are equally important in terms of rankings. Make sure to strengthen the upgrading positions of the categories pages. Concentrate on link-building strategies, internal linking, and blog pages; serve a gateway to the product based sites, security etc. There are number of other activities that can be done while optimizing the pages. It is equally important to add reviews, social media icons, testimonials, etc. It helps to build the strong credibility for the websites.
When you have an E-commerce based website then it is extremely important to pay attentions towards products variants. There are multiple products which is been displayed on websites and for each products there has to be organized plan. The product pages must have description such as colours, sizes, models etc. with proper images, URL, and so on. In this case you should also make sure to add canonical URL to every product pages to avoid duplications of content.
‘Purchase determined’ Keywords: Always select the keywords which involves primary keywords along with other important terms. Here is an example: If your website is all about real estate, then keywords has to be, Buy flats in Mumbai, Sale flats in Mumbai, etc. Before moving into conclusion, understand the concept of our business, analyze the business website & services, and then with the help of keyword planner Tool start analyzing the keywords. Try to think from user prospective and use the search term accordingly. These search terms are probably helps to drives sales and thus chances of conversions are more. Therefore SEO is not just about driving traffic but also conversions and revenue.
Images: Organize the highest quality images to attract viewers and make sure that images should not be large and slow down the loading speed of the website. Also try to optimize images which play a significant role in SEO.
Be aware of filters: The huge majority of ecommerce sites have some form of filtering system to assists viewers to search most precise products. More often, some filtering systems create single URLs for every type of filter search. Well this is not good for sites because it means that one site could have number of indexed pages and all with duplicate content issues. As an outcome, it creates a problem for sites. To analyze these; marketers must check Google Search Console to see how many pages have been indexed for your sites. If the number is extremely high then add meta robot tag with restrictions noindex, follow to the filtered pages. This will help these pages being released from the index, and marketers no longer have to worry about it.
Expired or out of stock products: One of the significant issues with e-commerce websites is that products comes and get out of stock very often. Let the product page go live but state when product is due back in stock and offer similar options in the meanwhile. Instead of removing the page, make sure to guide appropriately to the audiences. Also do not forget to redirect the page instead of removing it. Set up a permanent 301 redirect for latest form of product, a similar product or to the precise category page.
Site architecture: Marketers should deliver unified internal navigation which helps both audiences and search engine to crawl and indexed the site. Make sure that homepage has proper navigation with categories which linked to the product pages. Also provide links to the product in blog content and sustain the viewer’s journey to make a purchase.
Pay Attentions to URLs: With large ecommerce sites, it is bit easy for URLs to get exaggeratedly intricate. Make sure to keep it spotless, appropriate and nonsensical characters URLs. URLs structured play a crucial role in navigating the pages and serves the best user experiences.
Schema for product pages: Adding schema markup to the product pages is significantly important for refining the appearance of the sites in SERPs. There are two kinds of schema which one should add to the product:
- Product Schema
- Review Schema
Every single product page must utilize the similar template and thus have a reliable layout. This means one can add schema markup to the template using microdata and the schema will be created for each new product page.
Always test your schema on a daily basis using Google’s Structured Data Testing Tool, and if you are completely fresher in this domain then utilize Google’s Markup Helper.
Monitoring: Every SEO aspects require monitoring and scrutinising the results. This is even more crucial for Ecommerce sites, due to the scale and constant evolving of products. Check each and every aspect of a websites and you will get the clear picture of the performance. Try to address those things which are not performing well on sites to get the best results. Well there is no doubt that SEO for large eCommerce sites is time-consuming but perform effectively if it well-optimised. Even a small nitty-gritty makes a big difference to revamp the entire eCommerce sites.