When you are planning for the role of SEO for any of the reputed firm then make sure to answers all queries in a well-organized manner which defines your SEO skills. Certainly, it is a bit challenging task to find a skill who can execute SEO in the project. Good talent is nearly impossible, especially when it comes to online advertising and SEO where there are end numbers of people who can talk about the theory but fails when it comes to implementation. Thus interviewers keep haunting the talent who can execute SEO in a practical way and the candidate is well-familiar with the concept of search engine optimization.
Here are the few SEO interview Questions and Answers 2018 that one should read and understand before going for an interview:
- What do you understand by the term “SEO”?
SEO stands for “search engine optimization”. It is a process of optimizing a website or webpage to enhance visibility and ranked on top in SERP. (Search Engine Result Pages)
- What do you know about SEO?
It is a process of getting traffic from free and paid listing on the search engines like.
- Yahoo
- Bing
- How to get top position in SEO?
With the help of two factors we can get top position in Search Engine
- A) ON PAGE OPTIMIZATION
- B) OFF PAGE OPTIMIZATION
- What will you do to make a website search engine friendly?
Few of the main components that make a website search engine friendly are word count, anchor text, backlinks, keywords, outbound links etc.
- Do you know about the types of SEO?
There are mainly two forms of SEO that are being experienced namely On-Page SEO and Off-Page SEO.
On-Page SEO
It is the process of optimizing a website that involves on-site work like title tag, site content, Meta tags, ALT tag, and description, site structure, links, keywords along with certifying web-page’s design and code that can be indexed and crawled by search engines properly. On page optimization has to work on logical factors.
Off-Page SEO
It is a method of earning backlinks from numerous websites with a purpose to develop the ranking of the site. This method comprises diverse SEO steps like article submission, blog posting, forum, Press release submission, classified, and miscellaneous.
- How many SEO techniques do you know?
There are two SEO Techniques: White Hat SEO and Black Hat SEO or Negative SEO.
- What is the best way of getting a natural backlinks to your site?
Some of the best ways of getting an organic backlinks to your site are blog commenting, Guest posting, article marketing, social networking, link exchange etc.
- What you will do for the company website you are working for, decides to moves all the content to a new domain?
In this case, it would be mandatory to update former website with a permanent redirect that is 301- redirection to the new pages. Once it is done then creates a new content and update in the website in order to avoid duplications.
- What are some external and significant elements which influence the ranking?
Some of the external elements are time spent on the website, page views per visit, bounce rate, and returning visitors.
- How to cross check if SEO campaigns is working or not?
It is important to analyze that all the keywords and key phrases are properly optimized. After monitoring the keywords, the result will display out whether the methods of optimization have worked or not. Analyzes need to be done on a regular basis; and also pay attentions on the website statistics which reveals about the source of traffic.
- Which SEO Blogs you read to keep yourself updated?
The SEO Blogs that helps us to keep updated are:
- Search Engine Journal
- MOZ
- SEOSmarty
- Search Engine Land
- Jimboykins
- How many types of Meta Tags are there in SEO and what are their characters limits?
There are two types of Meta Tags present in SEO.
- Description Meta tag: 150 characters limits
- Keyword Meta tag: 300 characters limits
- What is Google Sandbox?
Google sandbox is a fictional area where less influential and new sites taking place while they are popular and authorized on the web.
- What is LSI?
LSI stands for latent semantic indexing. It is data retrieval technique.
- How you will start keyword research? Which tools would you use for doing it?
To start with keyword research it is important to understand the core business services and the topic that might bring traffic to the website. Few of the tools to perform keywords analyzes are ubersuggest, Google Keyword Planner etc. This tool will help to search precise keywords as well as their search volume.
- Differentiate between Dofollow and Nofollow link?
Dofollow link
It is a kind of hyperlink which improves the ranking of your site as it acts as a backlink that is consider by search engines.
Nofollow link
An HTML quality value used to initiate search engine spider that a hyperlink should not impact the ranking of the link target in search engine’s index.
- How will you check the number of backlinks to your competitors’ site?
By utilizing link operator on Google and with the help of diverse external tools like Backlink finder, Open Site Explorer, Backlink Watch, Alexa etc. one can find number of backlinks to their competitor’s site.
- What are Canonical issues? How will you resolve them?
The canonical issues relate to duplicate pages. For Example, if a site has 2 pages of same content but diverse URLs and person cannot redirect it, then canonical tag comes into picture. It is to be used in the head section on your website.
.htacess file is used to solve the canonicalization issue of a website. It may happen that the Home Page of the site map takes several URLs like
http://www.example.com
http://www.example.com/index.html
http://example.com. The search engines might treat these URL as different and may divide the link juice gained by having various backlinks made with any of these 3 URLs. The link juice gets divided between these three urls equally. .htacess file is created to have a single URL of the home page so that the link juice is passed onto single URL.
- What fascinated you towards SEO industry?
Remember Honesty is the key factor over here! This is one of the most common questions asked by interviewers in which candidate sometime get confused to answers and wind-up within minutes. There can be number of reasons why SEO industry has fascinated but you have to explain them wisely. They wanted to test your commitment towards the organizations and understand how capable you are to handle SEO. Thus respond with full zest and commitment towards the sector. Explain them that SEO has a good reputation which provides lots of career opportunities, enhance knowledge and help to acquire new skills.
- What do you enjoy most about working in SEO?
In this question make sure to answers about the challenges that you would like to take while doing SEO activities. Also explain which area you enjoy working in SEO regularly.
- How do you think your experience of digital marketing will benefit our business?
Here you have to explain all about your personal experience in SEO that you have done in the past and how your skills and knowledge could benefit their business. Also speak about specific SEO story
- Where do you see yourself in five years’ time in the digital marketing sector?
When a company hires a new employee, they are making a huge investment. Just to understand how worth the candidate is, they asked this questions. They also want to know how well you can work for their company for the long run professionally. They want to monitor you on your problem solving skills. Thus discuss about the interest in the role you have applied for. Important strength and how they can benefit the company and professional goals.
If you are planning to build a career in search engine optimization, then the SEO course will surely be a great value addition. Whether you are completely a fresher or existing SEO experts, a certification digital marketing course will enhance your skills and get ahead in your career.