In 2025, SEO professionals must understand the broader scope of digital marketing to create effective, data-driven strategies. Learning the art of digital tools and channels augment visibility, drive traffic and deliver measurable results. With the rise of the internet, social media and search engines, digital marketing has become a crucial tool for businesses to connect with their potential audiences successfully. This field provides a wide range of opportunities for professionals looking ahead in their career.
AT ProiDeators we conduct Question Answer rounds with our students to understand their journey and overall experiences. Today on our Q&A talk show, we have a young and energetic professional who is well-known for balancing her work life and personal commitments with ease.
Meet Ashwini Sapkal – A Rising Digital Marketing Talent from Kalamboli, Navi Mumbai
Ashwini Sapkal is an emerging digital marketing professional from Kalamboli, Navi Mumbai who has successfully switched from Science background into the world of internet marketing and SEO. With over 1 years of experience in SEO, she recognized the importance of internet marketing in her field where she decided to join ProiDeators, a best digital marketing institute in Navi Mumbai to leverage the other aspects of the marketing field. She got practical and job-oriented training at ProiDeators where she developed new skills and knowledge in the digital marketing field. Her journey reflects determination, adaptability and a passion for continuous learning qualities that are important in Today’s ever-growing marketing domain.
What are your qualifications and why did you join the digital marketing course at ProiDeators?
I hold a Bachelor of Science Degree in Chemistry, but I always have an interest in technology and online platforms. As I explored career options beyond traditional science roles, digital marketing caught my attention due to its potential growth and creativity. I started working as an SEO executive in one of the companies but I was managing only part of the SEO activity and not the entire concept. This made me learn more about SEO and digital marketing concepts. So I Decided to enroll in a certified digital marketing course at ProiDeators. The course not only helped with my interests but also offered structured learning in SEO, Social media marketing, Paid campaigns, content marketing, Ecommerce marketing, Google analytics and more.
What are your goals after completing your digital marketing course?
My primary goal is to build my career into digital marketing and SEO. I aim to work with a reputed organization where I can contribute meaningfully and advanced technical strategies in the field of online marketing. In the future, I also aspire to mentor aspiring marketers and maybe take up freelance consulting to support small businesses with their digital presence.
How did you manage your professional and personal commitments?
Balancing work, studies and personal life was really challenging but manageable with discipline and time management. I maintain a structured routine, setting clear priorities for job responsibilities, learning modules and family time. I used to take weekend classroom training from ProiDeators Institute where the trainer helped me to get hands-on learning and practical knowledge. I have allocated certain times for each of the things which I followed honestly. This helped me to take care of my professional things effectively and manage my personal commitments fruitfully. Staying in Kalamboli reaching ProiDeators Institute hardly takes 30 minutes to reach which helped me a lot to give sufficient time to my family.
Why Did You Choose ProiDeators Digital Marketing Institute in Kharghar Navi Mumbai?
I chose ProiDeators because of its reputation, practical training modules and experienced faculty. Their curriculum is industry-relevant and hands-on helped me to learn the things easily. The trainers are the backbone of the institute because they guide you through the simple, easy and effortless process which makes the entire journey successful. Moreover, their location in Kharghar made it easily accessible, and the personalized mentorship I received throughout the course played a vital role in building my confidence.
How did this course help you to grow in your Career?
The course helped me with the fundamental knowledge and technical skills necessary for real-world application. I have explored how to use tools like Google Analytics, Search Console, YouTube Analytics, SEMrush which I am using on a regular basis in my current SEO job role. This course helped to understand each and every concept of marketing in a practical manner. The certification helped me crack interviews and search jobs rapidly in this industry.
One piece of advice you would like to give to other Working Women?
One piece of advice I would say, never stop learning and believing in your potential. Whether you are switching fields or upgrading your skills or planning to restart again after a break digital marketing is the best suitable field for working women. Women can work full-time, part-time and can set up their own venture with digital skills. So never stop dreaming and learning at any stage of your life.
Thank you for sharing your incredible journey with us. It was a pleasure talking to you, Ashwini. We wish you all the very best in your future endeavors!