When you are running an online business it is important to keep a track on the ongoing activities. To monitor those activities and understand the data pattern advertisers need to take the help of Google Analytics. Google analytics is a tool that reads the entire data and delivers in a structured format to understand. These data outline help advertisers to make the decision proficiently. It helps to fulfill the gap between the facts, data and fruitful decision making within an organization that deals with any digital marketing businesses.
This represents page views, bounce rate, CTR, volume, visitors per day and so on, that helps advertisers to understand these numbers and plan their future strategy accordingly. This helps them to understand customer’s behaviors pattern, profitability and other target. It plays a crucial in digital marketing to sustain the business in the marketing. It gives diverse briefing about each and every section that your website represents. For example: If anyone is trying to check out the pages, the Analytics will collect the data and will inform number of visit and page view. There are different stages as well to understand customer’s behavior pattern in the domain of online marketing.
Real Time: This means that how many actual audiences are present currently at your website.
Audience: What kinds of audience are trying to reach your business such as male, female, age, locations etc? You get the demographics ideas from these sections.
Acquisition: Through which platform they have entered into your website such as Paid ads, Facebook, email marketing etc.
Behaviour: What is their interest after entering your website such page view, button click etc. how they are interacting your site.
Conversion: Finally when they make some purchase or try to get convinced with the services is actual conversion for the business.
How does it work?
There is a small tracking code which needs to be placed on the website and need to be verified. Once the process is finished Google analytics start fetching the data. They keep the track record of each and every aspects of behavior and transform those data into specific section. Advertisers analyze that section as per their respective goals and make their strategy for their business growth. This not only helps to understand the data but also gives you an opportunity to decide your further strategy to achieve your company goals. Thus role of Google analytics in digital marketing is very important since it diversify every concept of users behaviors in a synchronize manner.
Google Analytics is a ritual keyword in digital marketing and is termed as digital analytics. Now, what is the deal with digital analytics? People usually purchase goods in stages. There is a concept called Purchase funnel in the field of marketing. There are different stages within the funnel that describe customer interactions. A basic purchase funnel includes the following steps:
- Acquisition– Acquisition includes building mindfulness and getting client interests.
- Behavior– It is when clients draw in with your business..
- Conversion– It is the point at which a client turns into a client and executes with your business..
It is difficult to interpret such conclusions in the offline world. But in the online world, many components can be scaled using digital analytics. It helps us to analyze the online purchasing behavioural pattern and also helps to come up with more strategic techniques to satisfy both new and old customers.