There are number of ways to elevate ads that can help marketers to acquire the most out of their Pay Per Click investment. When everything is goes well, they can yield fantastic results on Adwords and Facebook marketing campaigns. However whether the brand has single location or multiple, optimizing the paid search and Facebook ads for local consumers can assists marketers to produce more conversion and profits.
Here are the top 7 Best strategies that can help marketers to lead more consumers from Adwords and Facebook Paid Ads:
Select Audiences based on their location: Location targeting is useful for reaching prospective audiences within the service area. Both Google Adwords and Facebook facilitate marketers to reach users by country, state, city or ZIP Code. Utilize the data that are freely accessible in CRM to identify the location of the users.
Create location-specific Ad content: Generating a location-specific based content can inspire visitors to call directly to the business. As per Google, consumers rely more on ads that are modified to the nearby surrounding. While creating content for advertisements, one should make sure to involve the location they are targeting.
Schedule the ads during working business hours: As per recent investigation, there are calls driven by paid search are switched to voicemail. Whereas 58% of the voicemail messages from callers signifies their buying intentions. Thus it exemplifies lack of opportunities that fails to convert callers into consumers. Therefore to avoid and to save the bucks on ads, marketers should use ad scheduling to make sure that the ads only run when it is really needed or during business hours where changes for conversion into sales are more. As per your business prospective schedule the ads when you find most of the audiences could view or answers the call.
Increase Bid for mobile devices: Mobile searches bring consumers to knock your front door. More than 76% of audiences who browse on the smartphones for something nearby visit a business within a day or two. Thus to increase the bids for searches using mobile devices becomes mandatory to enjoy the benefits.
Make use of Call Extensions & Call-Only Ads: Incoming calls are important conversion which should not be avoided. It is important to add phone numbers in ads to motivate viewers to take actions. The call-to-actions buttons are broadly used by all businesses to reach the audiences. Google found that 75% of mobile audiences have called a business directly from search results using this feature. On the other hand, marketers can use call-only ads if they prefer to get calls and not clicks.
Retarget local audiences: To lead more conversions, it is important to retarget local consumers by using email address or phone number. Display authentic and reliable ad campaigns that will fascinate them to call. Make sure to target a similar audience that seems to be most valuable callers is also a best option.
Test Different Facebook Campaign Objectives: Facebook facilitates marketers to select advertising objectives such as awareness, consideration or conversion when setting up campaigns. Make sure to try diverse Facebook campaign objectives that drive optimum results. One can also select from diverse call-to-action buttons to use in ads such as:
- Shop Now
- Learn More
- Sign Up
- Book Now
- Download
- Call Now
Along with these marketers can pay attentions towards data-driven approach to calls. This will help marketers to identify what works better and what changes are required in future ads. Thus it is significant to take the help of data-driven approach to acquire maximum return on investment. However use the best strategies that help your business to drive more leads and conversion with ease.