Have you ever thought what is the toughest thing that writer really feels while creating a content. In the world of digitalization, content marketing is one of the crucial aspects that help any businesses to go viral over internet. Content writer has to take care of 3 significant criteria while creating content:
- Need to take care of text optimization
- Make is suitable as per audience’s perspective
- Always be creative and original
If writer makes the balance of all three criteria in content automatically the article becomes credible, informative and pioneering. Content plays a key role in designing any of the businesses whereas marketing in an appropriate manner makes it valuable.
Let’s check few of the best techniques to balance creativity and search optimization in content:
Research your audience requirement: As a writer you might have brilliant concept and you would love to present that script into more creative and innovative manner. But what if no one else thinks so? The best way to begin with is do some research work, ask your friends, people around or Google. Use the keywords related to your verticals and check what people think about it. Take the help of social media platforms, forums and other sources like Quora, reddit etc. These platforms will assist you, what people think about the particular topic that you are searching for. Even search engine like Google, Yahoo, and Bing will also help you to understand the user’s desires.
Check competitor’s performance: It is always an advised to keep an eye over the rival’s performance before playing games on ground. Compare and analyze what topics they have covered in their niche and understand what is left behind. Sometimes they give us best topics to write and create a buzz for the business. One should also perform keyword analysis and check how the keywords are been added while creating content. This not only helps users to find your content in a more user friendly manner but also facilitate to rank on search engine result pages.
Make Sure Content should compliance SEO requirements: There are several features to evaluate your content which compliance SEO requirements. While writing an articles make sure that it should be informative which comprises of keywords in Title, description and other parts of website. Make sure the content should be readable and should be presented in a simple language. Always write a fresh, realistic and fascinating content that allure viewer’s attentions. This will help you to optimize and rank top on search engine result pages. Avoid keyword stuffing and over optimization of keywords can ruin your web content. Keep the simple concept in mind and come up with the conceptualized idea which can make a simple content to roll over the internet.
Spread Your Content to amplify its reach: When content is ready to publish, it is important to monitor all the possible ways to amplify its reach. Content marketing can be done either organic or paid version. There are other possible ways to advertise content on diverse digital platform such as SEO, social media, email marketing, Influencer marketing, paid promotion like Google Adwords etc. Content advertising drives audience’s attentions, build credibility and create effective brand awareness. If you are searching to upgrade your content skills then you can enroll in our certified digital marketing course program.