Influencer marketing is a one of the key elements of social media marketing that comprises social media personalities and well known celebrities. These social media personalities have a number of fan followings and seem to be experts in their respective domain. Influencers are the one that help to endorse brands, business products or services and increase brand awareness, create leads and drive business for the organizations. In the digital style of marketing where everything is online influencers marketing plays a crucial role in promoting a brand in a different style. They not only help to Read More …
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Using of Instagram as a mean for Influencer Marketing
Why is Instagram Deemed as an Influential Market? The answer to this very question lies behind the simple human behaviour. With social media platforms being an integral part of our lives, it has become quite a habit for people to look up for opinions and social approvals. And this is exactly where the so-called social media influencers come into place. People seek advice for as simple as where to eat, what to wear, and how exactly they can plan their perfect vacation. Studies have further proven that 71% of people make their purchase online based Read More …