A celebrity or a person, who is highly regarded by the common people can influence a large section of the population at once. It is not uncommon for actors, sportsperson or other celebrities of similar power to endorse a product. However, the concept has changed recently, where instead of working in advertising campaigns directly, they become a part of the brand itself and work in collaboration with them. What is influencer marketing It can be considered as a potent bridge that forms a bridge between the older and the newer methods of marketing. An influencer Read More …