65% of website traffic occurs from paid campaigns that offer measurable results and quick response. SEM stands for search engine marketing which involves diverse types of paid campaigns that deliver the best result to the businesses. Advertisers make use of different techniques to enhance brand visibility and conversions for the company. The scope of SEM in digital marketing is vast and comprises both organic and paid tactics. Combination of search engine optimization and pay per clicks drive maximum traffic towards the website. The main objective is to augment brand awareness, boost website traffic that leads Read More …