65% of website traffic occurs from paid campaigns that offer measurable results and quick response. SEM stands for search engine marketing which involves diverse types of paid campaigns that deliver the best result to the businesses. Advertisers make use of different techniques to enhance brand visibility and conversions for the company. The scope of SEM in digital marketing is vast and comprises both organic and paid tactics. Combination of search engine optimization and pay per clicks drive maximum traffic towards the website. The main objective is to augment brand awareness, boost website traffic that leads to conversions. SEM in digital marketing has a power to influence search engines like Google or Bing to update their viewers about the latest brands product and services through paid advertisements.
In this extremely competitive environment, it is important for brands to get noticed and stay apart from the crowd to sustain in the industry. Right from billboards to print ads, the entire focus for success has shifted towards the internet. Now people are spending maximum hours on the internet and understand the importance of digital marketing.
Let’s check out some of the benefits of search engine marketing (SEM) in digital marketing:
Reach Targeted customers: When it comes to paid ads, businesses can target the customers as per their choices and can show the ads to the potential audience. Paid ads can be shown to the specific audience who are actually searching for the products or services. By connecting to those audiences who are actually interested in the services increases the chances of traffic that leads to conversion for the brand. SEM helps brands to advertise their product and services to reach the right audience at the right time.
Boost Brand Awareness: In the digital world where every brand is online, numbers of companies are offering similar types of products thus it becomes difficult for audiences to sign up for specific brands. SEM helps to enhance brand awareness by sponsoring the ads at the right time and to the right audience. Firms that work wisely makes use of extensions and promotes their brands through different paid campaigns.
Help to increase website traffic: SEM helps to promote ads for specific searches at the top of the search result; they can also boost website traffic. Every click drives the audience back to the website. This not only helps to improve relevant visits but also drives conversion for the business. Advertisers can take the help of landing pages to drive website traffic.
Get Matches for all keywords searched: With the help of keyword planner tools advertisers can search relevant searches for their brand product and services. They can match the keyword type and use those words in their ad format to advertise through paid campaigns.
Control your ad budget: You have a power to control your budget while setting up campaigns. Budget allocation can be set manually to monitor the ads campaigns results.
Analyze and monitor performance: SEM provides detailed metrics to monitor your paid ads. It helps to analyze the number of clicks, click through rate, cost per clicks, website visits, high performing keywords etc. Thus it gives an opportunity to constantly monitor and improve your ads performance for your business and achieve the company goals.
Therefore the scope of search engine marketing is enormous and if used wisely then it helps to achieve the set goals for the brands.