Whenever users show some interest in our brand product or services they can be considered as a warm lead. With little effort and the right approach there are chances to convert them into customers for the brand. This can be possible if the consumers are seriously looking for our brands.
However, a planned approach is a key element that helps to close the final deal with our clients. In this situation it is necessary that users should interact with our brand and as a company advertisers must have the complete information about their users to retarget in future.
Here we have listed 5 different ways to separate your audience segment for retargeting:
Focus more on users rather than channels: As a marketer it is obvious that people concentrate on different platforms to retarget their audiences. They forget to focus as per user’s perspective and what they are actually searching for. Once you understand what your audiences are actually searching for in your brand and how they are interacting, it becomes easy for you to make a strategy and plan your strategy accordingly. Therefore it is advised to understand the buyer’s persona before analyzing the platform to target.
Make use of creative messaging and Storytelling for engagement: Advertisers often think that paid ads are the one that help to generate leads which work as one dimensional. At the same time if you involve certain variations in your campaigns and get some interesting storytelling post or message then influencing your audience becomes more powerful than simply clicking on the ads. No doubt users will click on paid ads that they admire more and land up to the website. They will get all the information and make their buying decision. But when you make use of innovative and engaging content people find it more interesting to check out the brand and stay connected in future to read such entertaining and creative stories. In this you get another type of audience who are searching for creative content that will connect with your brand.
Enhance your tactics by involving life events: With the help of data and understanding of business insights one can create new segments to target audiences based on life events. One can create their own audience segments which can target people who are actively searching for other products but may be interested in their services as well.
With the example: Storage or Packers or Movers companies are more likely to target audiences that are actively searching for a property and they might take an interest in their services as well.
Therefore creating a new audience segment will help you to reach and engage more website visitors that are eagerly searching for the brand. If you understand what your audience is actually searching for then it becomes easy to set the target and reach through different strategies.
Contextual Retargeting: The ideas of retargeting users are based on the behavior pattern and their demographics. One can create an audience segment based on social networking platforms or demographics. For example: People browsing instagram can be targeted as per their behavior pattern. However, dividing and segmenting our audience is crucial to the success of the paid ads if you understand the target users and their behavior pattern.
Retargeting users that have run a site search but not converted: You can create a new audience segment for the site search audience. For this you need to visit Google analytics and create a new audience segment for the users visiting the website. This will help you to retarget those audiences who have visited the site search but not converted.
Conclusions: Investing your time and efforts you can convert more of your warm leads into customers through retargeting campaigns. This will not only help you to add value but also drive more audience creating enhanced experiences with your brand.