SEO is one of the major aspects of digital marketing that enhances website visibility and augment the ranking factor on search engine result pages. Whereas ranking product pages is bit challenging for digital marketers to rank on search result pages. Normally it is very difficult to acquire links to a product page. But until the pages are not well optimized and advertised it will be hard to achieve the top rankings. However nothing is impossible in the world of digital marketing. If advertiser pays attention towards the smart tricks then ranking ecommerce site would be graceful and refined.
Here we have listed few of the techniques that can help product pages to achieve the desired position on search engine results pages:
Try the Google Shopping Feed: One of the finest steps to opt for ecommerce website is Google shopping feed. It gives an opportunity to your ecommerce business to pop up few of the content in organic search result pages. Digital Marketers need to set up Merchant centre account precisely to get the entire product listed on the Google shopping feeds. It helps to add the entire product for free and then those products are displayed on shopping search results.
Optimize Internal Linking to rank product pages:
Make sure to optimize the pages through internal linking and this can be done better with the blog pages. This is one of the valuable tactics to identify what type of content people are keen about linking to. Create such types of content and then ask for a link. Make sure to fix within the content and then link to a product page. But never apply the same techniques to all the product pages in a same order. This can reduce the connectivity between the two.
Set Priorities to those products that are important to promote:
It is crucial to concentrate on those products that are not performing well on organic search but promoters cannot ignore the product that can do the wonders for the business. Therefore prioritize those products that can help your website page to enhance ranking on search. Well every product cannot be internally linked to the blog page but few of them can be possible.
Link to select products from home page:
Another aspect is to link few of the product pages from home page. Home page highlights all the best products that grab audience attention within minutes. So even this tricks work for the product pages to get the best position on searches.
Even after following all the tricks and techniques you still fail to achieve that position then it might be because competition is high. In this case come up with the interesting content and well designed product that has power to influence your audience. These two are the key factor that help to optimize the product based site in a creative manner. Thus SEO can never be outdated, advertiser need to utilize latest tricks and techniques to enhance the search visibility of product based site.