Top 15 SEO Interview Questions for Freshers To Crack in 2023

Top 15 SEO Interview Questions for Freshers To Crack in 2023

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The Digital Marketing industry is one of the leading industries in the world today. Digital marketing involves different factors in which SEO is one of the prime factors that plays a crucial role in shaping the industry on the web. It helps brands to get organic search and presence on search engine result pages. Thus brand and business are searching for the good candidates who can manage their brand online. However there are a number of job openings in SEO with great salary packages. If you are new to the industry then you must start browsing about digital marketing.

To begin with, start enrolling yourself in a leading institute where you can accomplish your goal and learn the trends into digital marketing. This will help you to acquire different knowledge and ability to make the strategy. The best part of digital marketing is it provides job opportunities not only in digital marketing but also in SEO, SMM, Google ads, content writing etc. After this you can start preparing for your interview which can help you to stand out from the crowd.

Those who are living in Mumbai and are planning to learn digital marketing can enroll in the best digital marketing course in Mumbai that will help them to be experts in this domain.

SEO Interview Questions for Beginners

SEO interview questions for beginners might assist you to get ready for your job interviews. Here we have list down Top 15 SEO interview questions which can help you to crack down in 2023:

Q1. What is SEO?

SEO stands for search engine optimization. It helps to increase your website visibility and ranking factors in search engine result pages (SERP). This makes your business grow organically in search networks of Google.

Q2. What is a Backlink?

Backlinks means any incoming links to a website or web page. Whenever you are doing off page activity it helps you to generate quality backlinks from the high quality websites which Google follow and enhances the visibility of our website. In short, backlinks play a crucial role in increasing the ranking factor for search engines like Google.

Q3. How does the search engine work?

Search engines have a software known as robot and spider. It works in 3 factors such as crawling, indexing and retrieval.

Crawling: The spider crawls the data present on the web, reads and scans the relevant information and tries to store it in its database.

Indexing: The relevant information that is stored in the database is known as indexing.

Retrieval: Whenever users search for the query it retrieves the data within a second from its database and gives them a ranking.

Q4. Which factors affect Google rankings the most?

Here are the key elements that affect a search engine’s ranking:-

  • Quality Content
  • Technical SEO
  • Quality & Relevant Backlinks
  • Mobile First
  • Page Speed
  • Brand Strength
  • Domain Strength
  • User experience
  • Schema Code
  • Social traffic
  • Domain Authority
  • SSL certificate


Q5. What is an organic result?

The organic results are purely based on organic promotions that follow the Google guidelines. Organic search results are shown by SERP which determines its relevance, readability and other ranking factors.  It is also known as natural outcomes for the brand.

Q6. What makes a website search engine friendly?

Websites can be designed as search engine friendly in a number of ways such as keywords, high quality content, optimizing Meta tile, descriptions, image etc. These elements are mandatory for a website to be listed on a web and gradually searched by a user.

Q7. What is ccTLD & TTLD?

The abbreviation ccTLD stands for country code top level domain. Each country uses different domain extensions.

The abbreviation TLD stands for top level domain. Here are the examples of TLD models available involving .com, .net, .org, .co etc.

Q8. What is the Keyword Density?

The frequency with which a key term or key phrase appears on a webpage is known as keywords density. In SEO there should be limited keyword density on a single web page.

Q9. What are the types of keywords in SEO?

There are two types of keywords included in SEO that are Primary keywords and secondary keywords. Also one should know how to play with keywords to get the desired results.

Q10. What are long tail keywords?

A long tail keyword represents three to 4 words in it These keywords are specially designed for a specific audience to target because they seem to be more precise than the generic keywords.

Q11. What is the definition of bounce rate in SEO?

When visitors leave your website or webpage without taking any actions is known as bounce rate. This is typically when users just visit the site and move to some other domain without browsing further.

Q12. What is anchor text and role of anchor text in SEO?

Anchor text is known as hyperlink, it is simply giving a link to a particular text in a webpage. The hyperlinks assist users to find more about the topics and offer them what they are actually searching for.

Q13. What is LSI (Latent Semantic Indexing)?

Latent Semantic Indexing is a kind of keyword that can be used in the form of synonyms while creating a web content for SEO prospective. LSI enables you to optimize keywords on a webpage easily.

Q14. What is a sitemap in SEO?

There are two forms of sitemap which can be used in SEO such as HTML and XML sitemap. HTML sites map is designed for users and XML sitemap is for Google. In simple terms: It is a bunch of web pages that can be used by software to crawl the data easily and help the webpage to get indexed again.

Q15. How do you measure SEO success?

The objective may differ from one organization to others but at the end of the day brands need online presence and traffic in SEO. There are number of techniques to measure the key performance indicators in SEO such as

  • Getting traffic to the website
  • Increasing conversions through signup forms, contact form etc.
  • Creating brand awareness
  • Building credibility
  • Creating sales for the business etc.

As a SEO person one needs to monitor the results in order to determine the techniques and the approach needs to be modified in order to be successful.

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