The search engine platforms have made the whole process of increasing the visibility of brand bit easier by enabling brands to communicate with the consumers and spread awareness about their product and services. It flourishes the program to create a better online presence and handle actual interaction with prospects and consumers. However nothing comes so easy and same in the case of search engine optimization as well. SEO is more challenging than any other digital channels. In this digital world it is important to avoid SEO goof-ups to be on the top of search networks.
Today we are going to share some of SEO goof-ups so that marketers can identify and avoid in future achieving success faster and more efficiently.
Stop Chasing Algorithms: Sometimes people try to chase the Google Algorithms and end up with spoiling everything. They try to play with search engine parameters which lead to unsuccessful tactics like keyword stuffing, specific content length and manipulative linking schemes. This kind of marketing tactics work exactly opposite what marketers think of. Satisfying your consumers is equally important as ranking on the top of search network. Marketers have to work from users prospective following Google parameters and giving first priority to the visitors. A user-friendly website with an excellent user experience which loads faster and comprises lots of useful, valuable and well-written content will serve both search engine and users. Therefore make a strategy that works well to rank and also convert your visitors into customers.
Focus on tactics instead of strategies: This is one the most common mistake that is been seen in SEO so far. People become more obsessed to jump on new tactics that sparked their interest but unfortunately they never really waited patiently with anything long enough to produce results. The biggest issues are that most people don’t understand the difference between a tactics and strategy which leads them to be incompetent and lost.
In order to accomplish long-lasting achievements, one needs to understand the difference between the term and the role they play in relation to each other.
Strategy: It means a goal which will help you to achieve a crucial competitive benefit.
Tactics: The actions that you have to take to accomplish that strategy.
For Example: An interior designer might develop a strategy to use SEO to get in front of users who are interested in customized designs for their home at economical prices. So one of the tactics they might use to assist that strategy could be to publish content on high-tech real estate, home equipment and appliances where the demographic tends to be interested on modular kitchen, designing dining table, modified study room etc.
Not recognizing valuable key Performance Indicators (KPI): Marketers should identify their company goals, objectives of presenting in front of potential prospects, creating revenues. This will help them to play effectively and achieve their company goal more fruitfully.
For example: If my company is specialized in digital marketing for the fashion stores then one of the KPI track is to target those audience who are more attracted towards fashion updates, new trends and apparels. We focus on inbound links within content about digital marketing on high-quality websites about the fashion industry. A link within content is more relevant from an SEO prospective and visitors searching for the fashion outlets will be taken to the particular landing pages.
Fail to Track Accurate Performance: There are number of options available online which will help you to monitor the performance. One such option is Google Analytics and Search Console which is easily available from Google. There are even paid tools like Raven, SEMrush, Moz etc. which has ability to bring up any KPI of your company. Tracking performance will enhance your work, fix or reduce the thing which is not performing properly in the campaigns.
Follow the guidance from the source: One of the great things about the internet is it helps you with the updated and live information on diverse arena. You just need to keep your eye open and upgrade your skills as the field of SEO has been transformed dramatically over the past few years. The techniques and the strategies have been changed to perform better on SEO and generate traffic towards websites. Thus keep yourself upgraded because search engine is a continually and swiftly evolving industry.