It gets a little difficult for you to be active on social media platforms when you have a business to run. To make things simpler you have to consider these 3 steps before you begin your social media journey.
Step 1: Identify your audience
You should be very specify here and determine your target audience. Search for answers to questions like who is your customer? What age they are? What is their income structure? What kind of products do they like? The answers to these and similar questions will have you your target audience.
Step 2: Set your goals
Set your goals which will help you reach your audience better. If you set your goal, things will be easier for you and you will have a direction to work in. Goals can help you with your work and give you more time to strategist.
Step 3: Search for your audience
Now that you know your target audience and have set the goal it’s time to find where your audience is most active. For this a lot of research will be required, since you wouldn’t want to waste your time renewing strategies and plans.
Given below are some social media platforms that you should definitely try.
One of the biggest social media site around the world is Facebook. It has millions of active users and a lot many people promoting their business through it. It should be noted that if you want to get new customers Facebook is not a very good option. Its best suited for maintaining cordial relationships with your present clientele. Also, your content should be optimised with mobile, since people are more active through its mobile app.
Why is YouTube so popular? The answer is because you do not have to sign up to watch videos over it. Hence it is a very popular medium. With this worthy information, you should use YouTube to expand your reach. You can do two things here, either create a YouTube channel of your own and upload videos relevant to your industry or market your product or service through vloggers (influencers).
Also known as a professional social media site, LinkedIn is for the slightly older people. LinkedIn can be used for lead generation and recruiting people not only this it gives opportunity to the industry experts to network with people and share their thoughts and views with a hint of professional.
It is known to be the fastest growing social media platform. Popular with the young generation, Instagram allows its users to share content such as photos, videos and stories. You can use third party tools to schedule your posts on your Instagram business profile. This platform will do wonders to you if you are into art, food, travel and beauty.
People have loved this amazing platform. You can share photos, texts, video, audio, links through this micro blogging and social networking site. If you want to post photographs and video content this is the best place to do so. You must considering Tumblr marketing also if you are in fashion, and art.
Twitter stands out from its fellow social media platforms because it works on real time information. It uses hashtags which sparks a conversation Twitter helps you gather information about which topics are trending the most through its hashtags. It is also used as a customer service channel. People get themselves through their tweets. From people talking about the latest episode of a web series to notifying the government about their requirements. The power of tweet should never be neglected.
Whenever we want to discover something or get inspiration from we use this wonderful site called Pinterest. You can shape your potential customers purchase decision by putting up photographs to promote your brand.
Get started with these amazing sites and aim to get positive, return on your time money and effort that you spend