Creating SEO Proposals is one of the most challenging tasks for marketers to perform in front of their clients. Coming up with the Proposals requires lots of research from every prospective to finalized the deal. Thus it is important to present the Plan in such a way that clients should be impressed and relaxed from his end.
Here are the key Components to focus on:
Need to Have In-depth understanding of your clients business: This means you need to study and monitor the business right from the beginning before coming up in any of the conclusions. While performing a keyword research select the grouping keywords that define your clients industries more prominently and precisely. It should be the combination of Primary with secondary keywords. You can also include location based and diverse categorized based keywords. This combination helps to rank faster in the search networks.
Competitors Analysis: This is another important aspect of SEO Plans. Competitions are not between the similar Product and services of competitors but how they perform with diverse category. This will help to monitor what improvements you need as per the category and services wise. After understanding the concept you must select the keywords that have good search volume as well as maximum searches.
Need to Check Current organic traffic: Before presenting the documents you need to monitor your client’s current organic traffic so that you can make the fair decisions. After analyzing search console and analytics tools one can understand the keywords performance and their search terms volume. By connecting the website, marketers can get the fair understanding of the keywords and content performance.
Check the Content Quality: Content and SEO works hand-in-hand. You need to ask your client to get the good quality of content. SEO content has to informative, precise and more about the product and services. It should not be copied, twisted or spin content. This content can be hidden from search network eye but this content cannot be hidden from users prospective. So make sure to use quality content that not only serve quality to the Google software but also add value to the users while reading.
Estimate Impact in terms of Clicks and Conversions: End of the day every business requires clicks and conversions for their businesses. More than Ranking on search networks, clicks and conversions are important for the business. Make sure that website optimization has to be more prominent that fascinate audience to click on the search result and finally you can convert your users into customers.
Reporting – Every Client need a Precise, Clear and Informative reports to monitor the track record of their business. So you need to present and showcase the reports in simple way so that clients should understand the concept of SEO with the metrics.
Return on Investment – Whether the Client is ready to spend more or less, you need to make them understand that by spending this much amount can help you to reach this level in your business. Proper Presentation and unique proposal can help you to gain the SEO project from the client. Make them understand that ROI depends on keywords, workflow and competitions. Because SEO results takes time to rank on search engine result pages but these result are long lasting if one knows to maintain on web.