When we talk about the online business, website comes into the picture which needs to be designed in a systematic manner where it connects audience with ease. Website must have appealing look that can create a lasting impression but what comes first is homepage. Homepage is the important components that need to be appealing, easy-to-use, and drive conversions for the business.
Whenever people browse for the website they try to navigate entire site if they appreciate and find the best that fulfill their needs. However if website takes time to load, looks unprofessional and holds low quality things then people move away from the website. Therefore it is important to design a site that is easy to navigate and serves immediate value to the customers.
To help you build the ideal website for you business and boost your online presence, we have come up with the list of 8 important elements to highlight on your homepage:
Logo: Company logo is strong image of your brand. When people view it, they will recognize your product and services that you offer through online business. Thus it is important to design a logo that is visible, effective and valuable for your consumers. Logo helps to identify your brand even without viewing the business name. Logo need to be placed on your website homepage so that people can easily connect with your business effectively.
Call to actions: This call to action invites your consumers to take a particular action that boost your business. It gives a little push to the casual users to turn into delightful customers. You can make use of call to actions in diverse styles such as get a quote, sign up for email list, download book, book now show, buy now, etc. Again these calls to actions must be placed on your website homepage which captivates user’s attentions easily.
Navigation Menu: It plays a crucial role in navigating the entire site effortlessly. Thus navigation menu need to be placed in an organized method so that it should be easy for consumers to browse, navigate and find the things with ease. Navigation not only helps users but also facilitate crawlers to read the context of the website in an effective manner.
Place Engaging Photos & Illustrations: Make use of aesthetic images and appealing illustrations for your website and it need to be placed a systematic order on each of the pages. Such images drives users attentions and make them to click more and checkout something more about the brand. Fascinating pictures, illustration and designs make your website look beautiful, outstanding and mesmerizing on web. They also serve the purpose and serve the best to the users in right directions.
Clients Reviews: For online business consumers cannot touch the product or services unless they don’t make their mind or start believing in your brand. Thus Reviews are the best that builds trust among consumers for the brands and consumers take efforts to buy the things online. However due to the growing popularity of digital marketing people are taking initiative to place an order right sitting at their comfort zone.
Contact Details: Make it simple and easy for your customers to fill the details and connect with the brand easily. Make it easy for them to call, enquiry, sign up, etc through important contact information. Better not to place other secondary details that annoy your customers in filling details.
Search Functions: If you have multi layer website that comprises of number of pages then make sure to involve search bar function on your homepage. This helps your consumers to search the option within seconds and drive to the particular page with complete details.
Footer Section: Footer is another important element that cannot be avoided. Make sure to add company key elements such as navigating pages, sign up form, contact details etc where users can read and send the enquiry.
Make sure to use informative content and place the other elements in approximate manners in your home page. Optimize your website for the best result and use SEO strategy to get the best output for the business.