Email marketing is an outstanding rewarding platform that can generate better return on investment. Consumers mostly receive numerous advertising emails on daily basis thus brands needs to come up with new style of content that help them to stand apart from the crowd. This can be possible if advertisers understand the trends and strategy that need to be applied before shooting an email marketing strategy.
Mere counts of words on an email list won’t captivate the audience thus we need some combination of visuals with text, image with text, video link that can spice up the marketing strategy in a long run.
Here we have listed down benefits of the most effective videos trends that will add spice to the email marketing campaign:
Add Video to your landing page: A video is an excellent source of content that can influence your audience within few seconds. But adding video directly to your email content can create a spam filter for your campaigns thus it is extremely important to divert your consumers directly to the website. This can be possible if you add video link to any of the textual content that connect to another page of the website which is known as landing page.
Consumers can watch the video outside their email list where you will get an opportunity to engage with your audience more through such strategy. You can add a video thumbnail to the body part of your email content which can tempt your consumers to click and watch more about it through the link.
Design Sales Videos: Advertising and promotional content are designed and managed by the marketing team. In this scenario sales team can also play a crucial role in designing sales video where they can communicate through brand. Working together with the sales team will surely help the organization to develop more consistent message through email that drive more sales across the video. With the help of video editor and graphic designers video can be developed and designed effectively for the brand.
Take the benefits of Upselling Opportunities: It is significantly important to get new leads for the brand every now and then without compromising old leads. To maximize the leads flow marketers have to pay attentions to the upsellings and cross-sellings opportunities that can drive sales funnel for the organizations. This could be one of the best tolls for any digital marketer in 2021. Video are the best options to fascinate the targeted existing and new audience through subscribe emails and watch the entire video.
Involve Customers Feedback: We always think to showcase customer’s valuable feedback through websites but it is important to highlight their feedback through emails. Even our subscribers should known what customers are thinks about the brand efficiency and credibility. Thus make this tactics on your list while creating email marketing strategy in digital marketing 2021.
Make use of GIFs in Email: Adding video directly to the email can be challenging for the marketers but taking a help of GIFs in email can engage with the audience. Well GIFs cannot deliver much as compare to video content but sometimes it can add visual effects that can bring smile on your consumers face while reading the emails.
Conclusions: To know more about email marketing strategy must learn the concept of email marketing certification course program. This will assist you to drive more leads towards the business as well as traffic to the website.