With the advent of the internet and smartphones, things have changed drastically for marketers as well as consumers. Simple things like buying groceries have also seen the taste of technology and the internet. The entire idea of entertainment has witnessed a 360-degree change. Web series and YouTube videos are the new sources of entertainment. Marketers have also shifted from conventional marketing methods to digital means. The reach of digital marketing has led to this drastic change. You skim through Myntra to buy a backpack, the very next day you will see a feed on Facebook Read More …