While automation is changing the world, it is hard to accept that the same is going to happen for digital marketing. So, what exactly are chatbot? Well, these are instant messaging applications which are mainly used to communicate with people for business.
Both the brand and the business can take a huge advantage when it comes to chatbots. With the increase in sales for products, there is a huge line of questions by the customers that need to be answered. While most of the questions come with the same generalised matter, it is better to come up with the probable solution and let the chatbots do the rest.
In the next couple of years, there is a huge potential for the shift of customer support with that of instant messaging applications. Chatbots might then become the go-to option for most of the brands to create a better market for their products along with serving their customers right.
Here is a list of some of the reasons why chatbots can prove to be changing face for digital marketing:
1) Better Management of Contact Lists
With the help of chatbots, companies can have the potential to categorise their customers as per to the questions that are asked to them. In this way, there is a better opportunity for marketing, with more constricted subscribers. Further down the line, more personalised messages could be sent for converting them into potential customers.
2) Putting Forth the Power of Automation
While digital marketing is hard, to begin with, it requires a lot of constant efforts to create a better online presence. At the very least, a digital marketing team is needed to be set up for the management of all of the works. While on the other hand, the use of chatbots not only can cut off the excess manpower but also do the task much more efficiently and quickly.
3) A More Personalised Customer Support
While the main reason behind the use of chatbots is to collect the customer data at a large volume, at the same time, it can provide much better customer support. While more and more people are shifting towards messaging rather than to make a phone call, it seems obvious for the use of chatbots.
While on the customer side, it seems like a more soothing experience to get an instant reply for their queries. With the leverage of providing such personalised experience, not only the companies can bring down their overall cost but also acquire great customer loyalty.
4) Increase in Overall Sales
The more happy customers you can serve, the more will be the sales conversion. With the help of chatbots and instant messaging applications, companies have the capability to put forward their digital marketing skills along with retaining their present customers. In a nutshell, it is always a win-win situation for both the company and the customer.
The way once the internet changed the whole concept of traditional marketing, chatbots are going to do the same for digital marketing. Now, it depends on the company, how early they are going to accept the transition. And if you are looking forward to play for the long term, now is the best time to switch towards the instant messaging applications.