With the voice search being the new game in town, everyone is thinking about changing their SEO strategy. But what exactly is all the fuss about?
According to some reports, by the end of 2020, almost 30% of all the website sessions will be conducted without a screen. And, surely that indicated the use of voice search over conventional typing.
What Exactly is Voice Search?
The minor tasks that you perform with your mobile phone’s virtual assistance, whether be it Siri or Google Assistant, with the voice command mode can be termed as voice search. Whether you ask over the internet about the upcoming national holiday or the nearest restaurant where you can dine out, it all comes under voice search.
The best thing about voice search is the versatility that they provide to the users. Take, for instance, whenever you are driving or busy in some regular household chores, for obvious reasons you can’t type, and that is where voice search comes handy.
Here is a list of some of the ways in which voice search can have a great impact on SEO strategies:
1) Towards a Mobile-first Website
More and more people are coming online on their mobile devices as compared to that of a conventional desktop. That is why major search engines like Google. Bing and Yahoo are moving towards a mobile-first website.
Voice search on top of that is just going to make the developers put more focus on the development of mobile-friendly websites. For starters, voice searches first came out on mobile devices, and now over 50% of the people prefer voice search over driving. In order to cope up with this new trend, certain SEO strategies are needed to be changed.
2) Ensuring a Faster Loading Website
With desktop browsing getting out of the equation, it is time to develop websites that are responsive and loads faster. It is not because of the convenience, but voice searches demand so. One needs to make sure that the websites work well on mobile devices and look into the matter of all the aspects that delays the overall loading time for the website.
3) Writing the Way, We Speaking
Presentation of the content is going to be a little bit trickly with voice searches. Our traditional SEO strategies require keywords incorporation, which has a very important role to play in the ranking. But in doing so, sometimes it makes it difficult to understand the overall content.
From now onwards, the contents should be made, keeping in mind the way people tends to hear, not read, which means smarter ways of keyword incorporation, preferring phonetics over conventional grammars. Obviously, richer contents will always have a great place in our hearts, but for most of the times, voice search results are more or less like 10th-grade standard. So, same sure to prepare the content in a much lucid manner for easier to comprehend.
4) Concentrate on Local Contents with Featured Blocks
It is time to think like a user rather than a creator. Whether it is a nearby restaurant or weather forecast, most of the time, people tend to search for local contents over the where about of the world.
Along with that, an average voice search result is just about 29 words long. This gives us a clear shot on how we can direct our contents to fit into that criterion.
Whether you like it or not, the world is changing and it the perfect time to change your SEO strategies as per to that. If done well, there is a huge potential for growth in the digital world. With desktop browsing slowly fading out of the screen, think about it as a fresh start with newer opportunities.