Google Re-marketing as the name implies is all about targeting your previous visitors with an aim to make them potential buyers. This conversion tactic is very crucial for digital marketing. Search Engines like Google or Bing implement AI technologies to let the companies display advertisements to their past visitors.
This means once a person visits a website, either they become customers right away or somewhere in the course of the near future. This is a very good technique to ensure that more number of people are compelled to use the product or service.
This marketing strategy also adds personalization to every user, so that the targeting could be done more accurately. Remarketing also engages visitors from PPC Ad campaigns. So, in a nutshell, in today’s digital world, if someone has browsed a product, there is quite certain that they are doomed to buy the product.
Here is a list of some of the best re-marketing options that are available out there from Google:
1) Google Ads Remarketing Code
This particular way of re-marketing is known as Google Ads Remarketing Code. It enables the companies to target previous visitors from the website as long as the basic criterion for Google is met. One of the best things about Google Ads Remarketing Code is that it enables the company to create lists on the basis of specific pages of the website but not the entire website.
This creates a very good option for targeting only a specific sector of customers. Take for instance if a visitor has added only a specific product into their cart but never bought it in the first place, the ads for that visitor will only show the same products to initiate them to buy.
2) Google Remarketing Lists for Search Ads
The only difference between Google Remarketing Lists for Search Ads and Google Ads Remarketing Code is that the Code targets only the web browsers through GDN while on the other hand, the prior targets visitors through GDN.
Custom targets are shown to the users when they search other items over Google and its partner sites.
3) Google Analytics Remarketing Code
As we all know by now that the simplest way to deploy a marketing campaign is through using Google Analytics Account. It is the widest implemented way to show ads to your previously visited users. If not using the Google Demographics Remarketing, then it is the most efficient way left.
Based upon a particular behaviour or the list a company creates, the re-marketing tactics helps to show ads.
4) Google Video Remarketing
If you want to re-market using quality videos, Google provides the same option too. With the help of Google Video Remarketing, companies can target specific viewers according to their preferences through YouTube videos. Since people love visually appealing things, it is a very good way to retarget your lost customer.
5) Google Email List Remarketing
As we all know that e-mails are one of the best ways to market. Now, if you have a bunch of e-mails lying around, Google e-mail list re-marketing can always make a good work out of it.
It even provides the company with the flexibility to choose which ads they want to show through e-mail, or in another way can create custom ads for different audiences.
Whether you are looking for converting your sites’ visitor into potential buyers or trying to gain new customers in the first place, they above re-marketing tactics can always come in handy. So, if you want to achieve success in your business, there is no better way than this.