SMS or “Short Message Service” is one of the easiest, simplest, effective and trendiest advertising tool for businesses. Bulk SMS Marketing is the newest tendency of SMS marketing that is gaining lots of hype among new and well-organized organizations. Following are few prominent reasons that makes the SMS marketing more interesting:
- It doesn’t require AD copies
- Make sure the message should be executed on time
- Extremely cost efficient, even a start-ups, small business find it reasonable
- Mobile users find messages reliable
- Easy to measure the results
At present, end number of people are using mobile phones which makes bulk SMS marketing more beneficial mode to target and correspond with them. According to the statistic data, success rate of SMS advertising is quite remarkable as well. According to diverse research it specifies that individuals react more promptly to the messages sent by phones. Some of the key elements of researches are:
- 25-35% consumers read their messages
- 45% of recipients who click a SMS-link make a purchase
- SMS has a 97% open rate
- 5 billion Individuals use mobile phones all over the world
- 92% of individuals read SMS within 2 seconds
- 35% of recipients react to discount offers while 30% react to survey invites
SMS can be most influential promoting tool if developed proficiently and that is why approximately 50% of marketers preferred using SMS marketing. Below given are some of the best tricks that you need to monitor while utilizing a SMS marketing campaign-
1: Recognize your Target Customer and build a SMS Targeting list
Before pitching the message to the random customers, analyze your targeted customers. This will make your marketing efforts easy and deliver the optimal result that you are searching for. In Bulk SMS marketing each messages should be client oriented and must be very precise.
The precise message customized for a particular clients will be profitable, while on the other hand the same message to the other client can be unhelpful.
The best way to identify your customers are: Sign up campaign are remarkable approach to distinguish clients for you to interact as such campaigns inform users about your SMS services that fascinate them to join your messaging list.
Analyze the tracking success rate to reach your customers through short messages.
An effective SMS campaign is the one in which several users click on the message and connect with it.
2: Never Waste time of your customers and always offer them value
You should never waste the time of your customers by sending annoying messages. Make sure to send amazing SMS thought which integrates challenges, contests, discounts, exclusive deals, etc. Short message must consist of one important keyword which define your services or products.
3: Try Using Personalized Bulk SMS Marketing Campaign
Make sure SMS should be personalized and designed for a specific clients. It should not be written randomly because such messages never attract the viewers and becomes useless. Also the message should be informative, unique, crispy and effective. It should be tailored to the particular group, gender, age, locations, past purchase etc.
4: Knowing the right timing for sending SMS is must
Timing enhances the possibilities of your client will read SMS and revert if interested. That’s the reason it is important to know when your messages would be the most impactful. Experimenting with this can help you to reach your prospective clients within the time frame.
5: Effective Use of Call To Action
Open ended messages are not as productive as those that have a convenient CTA. Call to action used in SMS should be brief and recommends to what clients is looking for. The modest your CTA is, the more operative they would be in confirming the expected results.
6: Know when your customers respond, Track and optimize your SMS campaign
It is important to know the precise timing when your customers are available and can react on messages. Tracking and optimizing are the final steps in SMS marketing that you need to monitor on how effective your SMS marketing campaign is, What is the response rate is and how much is the return on investment.
To run a thriving SMS campaign, it is crucial to comprehend the eminence of achieving the goals. It facilitate all sorts of business, irrespective of whether it is, to create the database of potential users or generate leads with sustainable SMS campaigns.